What a Part 135 operator's website needs
Short answer: A charter website has to do three jobs: prove you're a real, safe operator, show the aircraft a customer will actually fly, and make it easy to ask for a quote. Everything below supports one of those, for travelers, for brokers vetting you, and for the search engines and AI tools that decide who gets recommended.
Who you are, in one sentence
- Operator or broker, said plainly
- Your base airport, with its code (for example, Camarillo, KCMA)
- That you hold an FAA Part 135 certificate
- Where you fly: domestic, Canada, Mexico, international
The fleet, honestly
- One section or page per aircraft, with tail number, category, seats and cabin details
- Your own photos. Never a stock jet presented as yours
- Clarity on which aircraft you own, manage, or source from partners
- Retired aircraft removed or redirected, not left online for customers to request
Safety, in words people and search engines can read
- Audit ratings (ARGUS, Wyvern, IS-BAO) written out as text, with the level, not only as logos
- Your safety programs: Safety Management System, risk analysis, emergency response
- Who leads safety, by name
- No unsupported superlatives like "safest" or "best". Specific facts are more convincing
The people
Named leadership with real credentials: director of operations, chief pilot, director of maintenance, director of safety. For a high-trust purchase, faces and names matter.
A quote request that respects the customer's time
- A short form: route, date, passengers, then contact details
- A phone number in the header, and "24/7" only if it's true
- A clear statement of what happens next. A quote is not an instant booking
- A privacy note, spam protection, and requests that reliably reach your charter desk
Answers to the questions customers ask
A handful of well-made guides beats dozens of thin pages: how pricing works, choosing an aircraft size, what your safety ratings mean, flying with pets. These are the pages AI answers quote. See how charter operators show up in AI answers.
Empty legs, only if you'll maintain them
A live empty-legs list fed from your scheduling system is useful. A page promising a list that's never updated does more harm than having no page at all.
The technical basics
- Fast on a phone, with images sized properly
- HTTPS, a clean XML sitemap and a robots.txt that doesn't block search or AI crawlers
- No leftover junk indexed (default "Hello world" posts, test pages, internal pages)
- Structured data for your business that matches what's on the page
- Analytics and Search Console set up, with quote requests tracked as conversions
How does your site measure up?
Book a 20-minute call and we'll go through this checklist against your current site together.