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FBO marketing: get found by the people landing at your airport
Short answer: FBO marketing starts with accurate information everywhere a pilot, dispatcher or passenger might look: your listings, your Google Business Profile and a website that answers the practical questions in seconds. Sightline Aviation builds that website, keeps your facts consistent, and works on how your FBO appears in Google and AI answers.
Who is looking for your FBO?
Pilots and flight departments planning a stop, dispatchers comparing services and handling, charter operators arranging a trip for a client, and passengers who just want to know where to go and where to park. Most of them are in a hurry and want facts: services, hours, contacts, ramp and hangar details, and how to arrange what they need.
Why do listings matter so much for an FBO?
Because many people decide before they ever reach your website. Airport directories, flight-planning tools, maps and AI answers all show some version of your details. If your hours, services or phone number differ between them, people get the wrong answer, and search engines and AI tools have less reason to trust any of it.
For Google, that means a Business Profile for each location, with your real-world name and only the categories that describe your core business (Google's Business Profile guidelines). For everything else, it means one list of correct facts and a routine for keeping each listing in line with it.
What should an FBO website include?
- The essentials, first: location and airport identifier, hours, services, how to contact the front desk, and how to arrange services before arrival.
- A page per location, if you operate at more than one airport, each with its own details and contacts.
- Answers to the common questions pilots, crews and passengers ask, written plainly near the top of the page.
- Fast pages that work on a phone. Google's Core Web Vitals describe a good experience as the main content loading within 2.5 seconds (web.dev on Core Web Vitals).
- Your own photos of your facility, never stock images presented as yours.
Our aviation website design page covers how we build these sites.
How do AI answers describe an FBO?
When someone asks an AI tool about services at an airport, the answer draws on whatever it can find and trust: your site, your listings, directories and other sites that mention you. Clear, consistent, crawlable facts give it something accurate to repeat. Our AI visibility work focuses on exactly that, and we measure a fixed set of questions every month so you can see how you appear.
Frequently asked questions
What is the most important marketing an FBO can do?
Keep every listing accurate. Hours, services, contact details and fuel information that are wrong in one place cost you visits and trust, and they are often what search engines and AI tools repeat.
Does an FBO with several airports need several websites?
Usually not. One site with a clear page for each location works better: each page carries that airport's details, services and contacts, and links to that location's Google Business Profile.
Should we post fuel prices on our website?
Only if someone will keep them current. A stale price does more harm than no price. If prices change often, link to the source you already keep up to date instead.
Let's check what pilots see
On a 20-minute call we'll look at your listings, your site and how your FBO appears in search and AI answers.